Tuesday, May 19, 2015

DQ Stops the Pop

Just this week the popular fast food chain Dairy Queen has made the allegedly health conscious decision to discontinue the option of soda with their kids' menu. This will be effective September 1st of this year. The company made the announcement in a letter addressed to the Center for Science in the Public Interest.

The company did this in an effort to promote healthy eating habit amongst America's youth. This is a great thing at face value but I do not think that this was a completely selfless act. The company might have done this because their competition such as McDonalds, Burger King, and Wendy's have also made the decision to discontinue the serving of soda and other sugary beverages from their kids menu's. It seems to me like this is almost an act of lateral classism amongst corporate companies. They might not really be looking out for the consumer but instead the are trying to make decisions in an attempt to be in competition with other big chains.

Regardless, I think that this is a great change and a step in the right direction in preventing childhood obesity which is currently at a high 17% for adolescents in the United States (2-19 years old).

Do you think other fast food chains will elect to follow this same path? 

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